Amid economic and political turbulence, the idea that anyone can see success in the US is being increasingly questioned. Canvas8 polled 1,000 Americans and spoke to thirteen people to find out whether they think the American Dream still exists and whether it’s achievable.
Anna Mcinnes is a behavioural analyst at Canvas8. She has a degree in psychology and social influence, as well as an MSc in international management. She loves exploring the unexpected ways in which we behave and understanding why we do what we do. Outside of work, you can find her engrossed in the latest podcast, cycling through London or planning her next travels around the world.
The soccer mom cliché couldn’t feel more dated. These days, American moms are more likely to be breadwinners than pitchside cheerleaders. But a new era for moms doesn’t mean businesses have adapted, so they’re making new realities instead. How are moms taking control – and are brands keeping up?
Facing prolonged isolation, financial uncertainty, and difficult (but much-needed) discussions around racism, the average American is grappling with a lot more than normal in 2020. Canvas8 spoke to eight people about how challenging times are shaping their communications with friends and family.
A lot of businesses traffic in American exceptionalism, tapping into national pride as part of their creative comms and brand identity. But while such aspirational messaging used to resonate with Americans – and many people around the world – will COVID-19 make this narrative less appealing?
The pandemic – and the accompanying recession – put over 20.5 million Americans out of work. Faced with a confusing public welfare system, the hardship of unemployment, and a desire to keep their personal finances private, laid-off workers are turning to online communities for anonymized support.