Signal16 Jun 2020
Lush’s 30 second soap nudges healthy hand-wash habit

Research carried out by health authorities has found that people fail to wash their hands effectively 97% of the time. To help them get into the habit, Lush has released a soap that dissolves after 30 seconds, showing how brands can nudge people into hygienic and healthy behaviours.

Lush’s 30 second soap nudges healthy hand-wash habit