Potential Pads allows prospective buyers to test-drive homes for a fee before they commit to a purchase. As younger generations look for a sense of security and confidence in high-stakes investments, brands can meet consumer needs by faciliating trust and engagement with the product.

The widespread disruption caused by COVID-19 has forced brands in the luxury sector to rapidly rethink how they connect with customers. With high-end shoppers unable to peruse stores and attend exclusive events, how are labels adapting to stay relevant and ensure long-term loyalty?

HNWIs are spending thousands on ‘pandemic passports’ to ensure they can escape to safer countries in case of a second outbreak. These areas may benefit from an influx of spending, but the phenomenon also highlights the unfair advantages certain groups may have in a post-pandemic world.

Social media has the ability to send its users into a spiral of self-pity one day and transform their lives through the power of community the next. Canvas8 spoke to Sarah Raphael, co-author of Mixed Feelings, about our love-hate relationship with social media and what this means for brands.