The COVID-19 pandemic caused people around the world to suddenly and drastically alter their everyday habits, but what will the lasting impact be? Canvas8 spoke to three experts to explore the long-term implications of the crisis on how we spend, socialise, and stay healthy.

People are calling out for brands to drive change and act as partners in tackling the world's problems. In the middle of the COVID-19 pandemic, this means they want to see companies do their part in tackling the virus and supporting consumers through their advertising campaigns.

Amid a global shortage of organ and blood donors, researchers have discovered a semantic shortcut to incentivising donations. A study has revealed that shifting away from a narrative of ‘giving’ towards a sense of social obligation can encourage more people to donate.

Social media has the ability to send its users into a spiral of self-pity one day and transform their lives through the power of community the next. Canvas8 spoke to Sarah Raphael, co-author of Mixed Feelings, about our love-hate relationship with social media and what this means for brands.