Buying clothes that don’t exist seems like a scene from The Emperor’s New Clothes, but people are getting into digital design. As sustainable concerns peak, shoppers want novel ways to embrace their style and identity. Digital fashion house The Fabricant helps us dress up online, without the excess.

As the digital and physical worlds of fashion continue to fuse, the industry is innovating to offer engaging, immersive experiences. With people's interest in sustainability and technology rising, retail spaces and campaigns are turning virtual – meaning the emperor’s new clothes just got real.

AR advertising on Facebook news feeds is being embraced by beauty brands like Bobbi Brown, Sephora and Michael Kors. Given that 77% of Americans own a smartphone, AR advertising is a playful and effective way for people to ‘try before they buy’ and experiment with beauty options.

Headspace is offering a collection of free mindfulness exercises to help people find calm during the COVID-19 pandemic. With anxiety on the rise and people seeking easy ways to manage stress that don’t involve leaving home, the brand is adapting its services to help people practice self-care.