Britons are feeling increasingly passionate about reducing their food waste footprint and buying from more ethical brands. Community-focussed app Too Good To Go is helping diners eat in a more sustainable way, connecting them with popular restaurants and cafes that want to shift their leftovers.

Potential Pads allows prospective buyers to test-drive homes for a fee before they commit to a purchase. As younger generations look for a sense of security and confidence in high-stakes investments, brands can meet consumer needs by faciliating trust and engagement with the product.

Brazilian startup Youper helps people to manage their emotions and overcome mental health issues through guided exercises. As three in five people don’t have adequate access to the support they need, they're looking for guidance from digital self-help innovations.

As Brazilians increasingly turn to tech for all their daily needs, from banking to wellbeing to getting dinner delivered, they are adopting new behaviours across tech, healthcare and commerce sectors. Amidst this change, how can brands step in to cater to evolving audience behaviours and needs?