Britain relies on the EU for many of its crucial imports, with half of its food coming from abroad and 73% of its pharmaceuticals coming from trading within the bloc. This dependency, coupled with little faith in the government’s dealings, is leading concerned Britons to stock up on supplies.

As the anti-vax movement grows in the US, Gen Zers are turning to community-based networks such as Reddit to get accurate information on vaccinations. Though they may host plenty of 'fake news', social platforms can also provide a welcome source of support.

While Americans used to look to doctors and nurses for the final word on medical matters, that’s not always the case nowadays. Influenced by social media gurus and aided by digital tracking tools, the ‘worried well’ are taking a proactive approach to health that minimizes input from professionals.

From parents who refuse to vaccinate their kids for fear of any side effects to the endemic abuse of pharmaceuticals, many Australians make bad medical decisions in spite of established advice. How can healthcare providers and brands help them make more informed choices about their wellbeing?