Research has revealed that over 80% of Britons are worried about prices of goods and services in the future following the UK’s decision to leave the EU. However, consumers are still pumping more money into the economy, with a 4% rise in spending from last year.

Why are Britons from all backgrounds buying on a budget? How is the search for a national identity benefiting classic brands? And what role has Brexit had on relationships? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by British people in 2018.

People often find the unknown more stressful than knowing something bad will definitely happen. To find out how uncertainty affects decision-making, Canvas8 sat down with Ali Faraji-Rad, assistant professor of marketing and international business at Nanyang Business School.

Amid Brexit woes, British confidence in the economy plummeted to its lowest level in two years. But with the pound falling against the dollar, yen and euro, tourists are now flocking to the UK for a shopping spree; July saw a 7% overall increase in UK international tax-free shopping.