Signal26 Feb 2020
Huggies' candid campaign takes on parent-shaming

In the age of ‘sharenting’, parents face more conflicting opinions and social comparison than ever before. To address these pressures, Huggies' ‘Be Comfortable in Your Skin’ campaign aims to ease parent-shaming, promoting a message of self-acceptance for perfection-fatigued parents.

Huggies' candid campaign takes on parent-shaming