There may be a wealth of language-learning apps on the market, but few are aimed at preserving indigenous languages. That's why Kiwi telecomms brand Spark NZ has launched Kupu, an app that aims to help users learn the Māori language using pictures, and preserve it in the process.

The 2016 EU referendum shone a light on the social, cultural, and political divides in the UK, challenging the notion of a unified British identity. We explore the polarisation of Brexit tribes and consider how brands can appeal to both Leavers and Remainers.

A lack of bilingual staff is preventing many Hispanic Americans from accessing vital mental health support. Training medical professionals to speak Spanish is a long-term solution, but brands can fill the short-term gap with apps and services tailored to underserved communities.

Children in France are struggling to learn second languages compared to students in other European countries. In response, the French education system is trying to improve their linguistic skills by encouraging them to watch TV in English and by revamping language lessons in school.