Netflix is widely considered king when it comes to video streaming, but American teens are increasingly demonstrating a preference for YouTube. Despite the success of Netflix’s original shows, Gen Zers are drawn in by YouTube’s diverse content offerings, relatable stars, and music capabilities.

Gen Z are consuming more media than any other generation, but the where, how, and why of what they’re watching have all changed. With online streaming platforms, bite-sized content, and programmes designed specifically for smartphones, how is the TV market pivoting to cater to Gen Z tastes?

The rise of on-demand streaming services supposedly sounded the death knell for traditional television, but bright spots have emerged even as live audiences have diminished. What gets people to tune into programmes at specific times rather than catching up at their own pace?

While Love Island’s high-drama has gripped the British public, a Japanese dating series is quietly making waves worldwide for being its exact opposite. Terrace House’s subtle approach to reality TV is resonating with viewers who feel fatigued by the genre’s relentless demands on their attention.