The weights section of the gym used to be dominated by men who flaunted their muscles and machismo. But with increasing numbers of young women building their physical and mental strength through weight training, girls who lift are challenging outdated ideals of the female form.

Billie has launched a campaign encouraging women to grow out their facial hair for Movember. As women continue to challenge beauty norms – and the stigma around female body hair begins to dissolve – brands have an opportunity to showcase broader depictions of real female beauty.

Despite positive steps towards gender equality in the workplace, women still lack the resources and empowerment to pursue fair pay. In fact, a survey looking at women’s barriers to career progression has revealed that more than half of British women have never asked for a pay rise.

From record viewing figures and specifically-designed World Cup kits to high-profile sponsorship deals with the likes of Barclays and Nike, a seismic shift is underway in women’s football. What’s driving this momentum and what are the emerging opportunities around the women’s game?