KFC is poking fun at Apple's style of commercials, presenting a chicken wing inside a white box just like it was a new device. With people getting increasingly sceptical of advertising, the brand uses humour and self-awareness to parody a contemporary method of marketing – the grand reveal.

Lucky Cat restaurant’s dark interiors are an intentional bid to make the space un-Instagrammable. With authenticity and digital detoxing at the forefront of the younger cohort’s minds, the space is for those looking to enjoy themselves without feeling the constant pressure to 'post'.

The Impossible Burger uses 95% less land and 74% less water to produce compared to a regular beef patty – but there’s much more to this veggie indulgence. Juicy, meaty and bloody, it’s hoping to coax stubborn carnivores over to the sustainable side, helping to preserve the planet in the process.

The proliferation of plant-based meat products at restaurants and grocery stores across the US has expanded the dining options available to vegans and vegetarians – but their appeal is not limited to those following niche diets. What’s driving more and more omnivores to gorge on meat alternatives?