Once a platform to stage a seemingly perfect life, Gen Z Instagram users are now rejecting the notion of perfect feeds, opting for a more real and believable aesthetic. The online community is responding through calling out those who manipulate photos and filter their online personas.

American restaurant chain Serranos is providing its patrons with a device-free dinner option. As concerns about smartphone addictions grow, people are looking to digitally detox, and businesses can help people to unplug and enjoy real-life interactions.

In April 2019, bath bomb aficionado Lush declared it would be suspending its UK social media accounts. As people begin to experience ad fatigue – and brands become slaves to social media algorithms – how is Lush building real relationships with its community of #Lushies?

People are wearing and buying color like never before. Where once black was the chicest of all shades, now every color of the rainbow is fair game. How are brands playing with hues to offer shoppers a consistent cross-channel experience that reflects a coherent identity?