The synthy pop of Norwegian singer Sigrid has received a wave of global success after her In-Stream and Stories ad campaign garnered online interest. With shorter attention spans than ever, people are drawn to colourful, short-form content over traditional billboard and print ads.

With many people turning to their smartphones for video content, often squeezed in between other activities, long-form TV and movies are often being shunned due to lack of time. Quibi plans to resolve this by creating new TV and film content that can be watched in short, convenient bursts.

VOXI is a mobile network that was open only to under-25s when it launched. It offers unlimited data, along with cheap passes for unlimited video and music. In April 2019, the network opened to everyone, giving them great data value for their money. In the digital age, how are Britons using data?

Vine and Snapchat may have popularised the short video format on social platforms, but TikTok has broadened the medium’s potential, allowing users to join viral crazes with just their phones. As Gen Z’s attention spans shrink, the app offers an easy way to participate in a wider digital community.