With the volume of content increasing and attention spans dropping, entertainment brands are under pressure to find new ways to engage with Gen Z. With 2.5 million subscribers on YouTube, Brat has succeeded in creating original TV shows that are relatable and available to an audience on-the-go.

Adult-oriented cartoons have found fertile ground on streaming platforms as more and more Gen Yers binge-watch shows to escape everyday stress and anxiety. With many critics claiming that we’re in a golden age of animation, what is the appeal of the medium over live-action for this cohort?

With just half an hour of mobile video eating up 5.25GB, the data demands of streaming music, movies and TV shows on-the-go can quickly add up. Three’s Go Binge plan gives customers unlimited streaming of content on Netflix and Deezer, without the worry of extra charges.

It's easy to get sucked into a YouTube wormhole. A simple search for a beauty tutorial can end, hours later, in a series of videos on dancing spiders. In fact, most views on the site originate from its 'recommended' sidebar, highlighting how people have embraced passive discovery.