From the pressures of picture perfection to concerns about trolling, social media is proving to be a double-edged sword for new mums. Canvas8 spoke to Dr. Alexa Fox, assistant professor of marketing at The University of Akron, to understand what drives new mums to post about their kids online.

With more than 90% of US mums using Instagram at least once a week, parents are certainly active on Insta. But what emotional impact is it having? We reached out to four experts to understand how scrolling through squares and Stories can be a positive (and negative) experience for new mums.

While most Americans go big at Christmas, they’re increasingly spending more on non-religious holidays, such as Halloween. In 2018, 175 million Americans are expected to spend nearly $100 per person on the holiday, driven in no small part by the need to share the festive spirit on social media.

People in the UK, US and Japan may be carving pumpkins, buying fake blood, and trick-or-treating when October 31st comes around, but Germans aren’t as interested in Halloween. In fact, many older people in the country see the occasion as a threat to national culture.