With longer lifespans, ‘seniors’ are embracing the fullness of life well after 60 and wielding the highest spending power as they go. The AARP has effectively addressed the diverse needs of this audience, creating the largest and most influential platform for the senior sector in America.

‘Diversity’ may be a buzzword among brands, but a survey has found that Gen Yers don’t think it’s inclusive enough. As people expect brands to understand the nuances in cultural conversations, pushing 'diversity' purely for the sake of winning over young people risks pushing them away.

The beauty sector has evolved from an aspirational pursuit of perfection, to celebrating uniqueness and encompassing health and wellness. But as Gen Zers expect the products they buy to align with their values, beauty brands are having to go deeper below the surface to engage them.

Going against conventional marketing tactics, Doritos has launched an ad campaign that avoids the use of any logo or brand name. The move aims to appeal to those who are tired of blatant advertising – especially ad-fatigued Gen Zers, many of whom have expressed a distaste for conspicuous branding.