Doritos ad ditches logo to target brand-weary Gen Z
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Signal
Aug 29, 2019
Doritos ad ditches logo to target brand-weary Gen Z

Going against conventional marketing tactics, Doritos has launched an ad campaign that avoids the use of any logo or brand name. The move aims to appeal to those who are tired of blatant advertising – especially ad-fatigued Gen Zers, many of whom have expressed a distaste for conspicuous branding.