Whether you’ve lost it in the car park or you’re running low on fuel, keeping tabs on your car has always been a hassle. Until now. French start-up Eliocity is hoping to keep an eye on your car for you, with the help of its flagship product – an app that transforms standard cars into smart vehicles.

With a download increase of 300% since its launch, Uber’s “diet” version, UberLite, is becoming a less complicated app of choice. While the ability to see your driver approaching is part of the USP, in parts of the world where smartphones and grid-structured cities aren't the norm, the brand had to innovate.

Sustainable fashion and eco-friendly initiatives have made dressing with a conscience easier than ever, but are shoppers considering the impact of their returns? More than 33% of Gen Yers say they buy more items than they need. What can brands do to discourage serial returners?

Due to mounting environmental concerns and discourse around toxic masculinity, the traditional gas-guzzling, hyper-macho image of the sports car is losing its lustre. How are luxury car manufacturers developing and marketing their vehicles to meet people’s changing perceptions of status?