The UK's largest bakery chain, Greggs, has responded to calls for it to launch a vegan version of its best-selling product, the humble sausage roll. The move by the brand not only signals that it gets veganism has a growing appeal in the UK, but has elevated the diet to mainstream status.

Mushrooms, jackfruit, and peas don’t usually feature on the meat counter, but in June 2019 Sainsbury's opened a temporary veggie butcher to celebrate World Meat-Free Week. With the demand for plant-based alternatives steadily increasing, the venture aims to remove the uncertainty that many people feel about plant proteins.

Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?

Protein powders have long been associated with hard-core gym goers and artificial ingredients – but that’s no longer the case. Form has developed a range of plant-based protein supplements that treat the body and mind, while also giving back to the wider community.