Chinese men are spending an average of 24 minutes on daily grooming. And with the beauty industry turning its attention towards men, Father’s Day represents a lucrative opportunity for brands to step up – Sephora and Armani Beauty dedicated their ad spend to targeting men.

In China, make-up is not something exclusively used by women, with plenty of young men beginning to use cosmetics. Many people consider using beauty products a basic component of personal grooming regardless of gender, reflecting a shift away from dated gendered stereotyping.

From cutting their hair short and wearing glasses on TV to smashing their cosmetics, many South Korean women are rebelling against strict beauty standards. Online movement #escapethecorset is battling against the country’s traditional cultural ideals and highlighting other feminist issues.

Rather than going under the knife to enhance and preserve their looks, many Britons are now opting for non-invasive treatments to lift, brighten, and tighten, ranging from Botox injections to microblading. Canvas8 spoke to eight people about which tweakments they would consider and why.