In the age of quick-fix beauty, the market for cosmetic dentistry is growing as people seek the perfect smile for selfies. But a fear of dentists and questionable home treatments may be contributing to a decline in basic oral care. As modern dentistry faces a dilemma, how can brands help?

Cosmetic surgery is entering a new era as people seek to take greater ownership of their bodies. Fuelled by the openness of celebrities regarding their own treatments, they’re researching both invasive and non-invasive procedures that can augment their aesthetics to be social media-ready.

Skincare aficionados know that the perfect complexion requires more than the regular application of cleansers, creams, and moisturisers. In addition to supplementing their diets and getting enough sleep, some are now adding in muscle-focused treatments like those offered by FaceGym.

Social media platforms hold phenomenal power within beauty, but their impact goes far beyond simple make-up and skincare. From non-invasive ‘tweakments’ to intensive plastic surgery, digital influencers are promoting more permanent aesthetic changes to achieve an Insta-ready appearance.