A study has found that more than half of American restaurants added vegan dishes to their menus in 2018. With social media driving greater awareness of the diet, brands are adapting to meet the demand for animal-free fare that's more accessible for a wider percentage of the population.

Americans have an intimate relationship with coffee, but the experimental tastes of Gens Y and Z have seen specialty blends soar, with the demand for cold brews heating up. Califia Farms caters to this crowd of caffeine fans, boasting a line of drinks that’s sustainable, convenient, and tasty.

Dairy-free alternatives to milk are no longer just for those with lactose intolerance. They’re now part of a lifestyle that incorporates the promise of good lifestyle, reduced environmental impact, and better treatment of animals – one that Sweden-born brand Oatly is successfully tapping into.

Growing interest in plant-based diets helped the market for ‘imitation meat’ grow by 23% between 2017 and 2018, yet there’s still confusion over what’s in these products. With the majority of Americans finding product labels confusing, how are brands making alternative meats easier to digest?