French Gen Yers are devoting great time and energy to ensure their food choices fit in with their values. After all, being trendy is no longer defined by the clothes they wear, but also by what they eat. How are their discerning tastes shaping the food landscape and creating new challenges for the sector?

American retail giant Walmart announced its first foray into beef production, as the grocer announced the launch of an end-to-end supply chain for its Angus beef. The move comes amid growing distrust of food production among shoppers, with a renewed desire to provide transparency to customers.

British food retailers Asda, Waitrose, and Marks & Spencer are making data on antibiotics in their supply chain public. The supermarket chains are responding to increasing public concern about antibiotics resistance, as people take a more holistic approach to their health.

Insta influencers and lifestyle mags may regularly laud the benefits of a ‘natural’ diet in 2018, but it’s taken time for these attitudes to gain mainstream acceptance. Canvas8 spoke to Laura Miller, the author of Building Nature’s Market, to learn how a marginal movement went from niche to norm.