Will people compromise taste for wellbeing? Why are beverage brands experimenting with cannabis? Can ‘cultured meat’ overcome its image problems? In this part of the 2019 Expert Outlook, we speak to three experts about how health and environmental concerns are affecting eating and drinking habits.

French Gen Yers are devoting great time and energy to ensure their food choices fit in with their values. After all, being trendy is no longer defined by the clothes they wear, but also by what they eat. How are their discerning tastes shaping the food landscape and creating new challenges for the sector?

In a bid to combat obesity, a proposed law in the UK could require dining establishments to list calorie counts on their menus. But what impact can this regulation really have on eating habits? And how can restaurants navigate consumer interest in nutritional info with the cost it may bring?

Food brands Kellogg Co. and Frito Lays are being sued by health-conscious consumers, over the veracity of their ‘natural’ flavouring claims. Brands are attempting to appeal to the growing desire for natural foods, but savvy shoppers have grown wise to misleading claims and are rejecting them.