Ethique solid bars champion sustainable beauty
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Signal
May 16, 2019
Ethique solid bars champion sustainable beauty

Calls for eco-conscious products are being answered with Ethique’s zero-waste, sustainable hair and skin care products, with low or no water content. With its ‘water-free’ tagline, people’s ethics and personal care regimens can exist harmoniously, setting precedents for other beauty brands.

Sustainable, zero-waste beauty brand Ethique offers hair care and skincare in solid blocks rather than bottles. Using 100% sustainably sourced ingredients that are vegan, cruelty-free, paraben and sulphate free, Ethique also donates 20% of its profit to environmental charities. “I learned that liquid-based beauty products, such as shampoo and conditioner, are composed of up to 95% water – which is why they were packaged in plastic materials. I quickly realised that if you took the water out, then products could be formulated into solid bars of the best bits of beauty products,” says founder Brianne West.