Britain relies on the EU for many of its crucial imports, with half of its food coming from abroad and 73% of its pharmaceuticals coming from trading within the bloc. This dependency, coupled with little faith in the government’s dealings, is leading concerned Britons to stock up on supplies.

People often find the unknown more stressful than knowing something bad will definitely happen. To find out how uncertainty affects decision-making, Canvas8 sat down with Ali Faraji-Rad, assistant professor of marketing and international business at Nanyang Business School.

Research has revealed that over 80% of Britons are worried about prices of goods and services in the future following the UK’s decision to leave the EU. However, consumers are still pumping more money into the economy, with a 4% rise in spending from last year.

Why are Britons from all backgrounds buying on a budget? How is the search for a national identity benefiting classic brands? And what role has Brexit had on relationships? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by British people in 2018.