Signal6 Mar 2019
Lululemon’s VR immersion brings mindfulness to SXSW

Apparel brand Lululemon is using immersive technology to explore mindfulness at the 2019 SXSW Festival. It's an example of how virtual reality is forging new paths into the leisure, health, and retail industries, with brands using the headsets for more than just entertainment purposes.

Lululemon’s VR immersion brings mindfulness to SXSW