Britons are seeking a better work-life balance but aren’t seeing it – especially in advertising, where long hours and inflexibility have sparked walkouts. As firms realise changing norms around working hours, they’re taking steps to accommodate flexible working arrangements.

A regular nine-to-five from Monday to Friday isn’t for everyone. In fact, 87% of British employees either work or want to work flexibly, freeing up time for their families or passion projects. Ginibee aims to help these individuals – and their employers – by splitting their job with another person.

Major corporations used to have their pick of the best minds as they left university. But there's now a talent shortage, and 53% of UK workers say that no amount of money could tempt them to a company with a poor employer brand. So how can businesses build their brand to attract the best applicants?

British workers favour time away from work over any other benefit, when asked what career perks they value over a pay rise. More than a quarter of UK workers said that of the perks, additional holiday time, more flexible working hours, and sabbaticals would top their list.