KFC is poking fun at Apple's style of commercials, presenting a chicken wing inside a white box just like it was a new device. With people getting increasingly sceptical of advertising, the brand uses humour and self-awareness to parody a contemporary method of marketing – the grand reveal.

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

Web giants such as Facebook and Google have woven themselves into billions of lives, but countless controversies over the years have a growing number of users questioning if they can trust these companies. How are data breaches and fake news changing people’s relationships with big tech?

Lidl has launched a Christmas campaign in which it 'vandalises' competitors’ billboards to highlight its lower prices. As post-recession bargain-hunting has become ingrained into the British psyche, the ads speak to those who prioritise value when deciding where to shop.