Why digital advertising leaves people underwhelmed
6 Jun 2018
Why digital advertising leaves people underwhelmed

Online advertising has transformed from once-static, clickable images to targeted messages that follow people as they browse. Canvas8 spoke to Don Marti, a Mozilla strategist and Nudgestock speaker, to learn how this evolution has impacted the perception and effectiveness of digital ads.

Don Marti

Don Marti is an open source strategist at Mozilla, working on open innovation. He is the former editor of Linux Journal and has written for LWN and other publications. Don has worked in software development, technical marketing and media, and has served as president and vice president of the Silicon Valley Linux Users Group.

Safa Amirbayat

Safa Amirbayat is a junior behavioural analyst at Canvas8. An economics graduate from University College London, he can be found boxing or reading a novel outside of work.