There is more health data in circulation than ever before as DNA home-testing kits and biometric tracking apps proliferate. Canvas8 spoke to Barbara Prainsack, author of Personalized Medicine, to understand whether this level of personalisation in medicine is empowering or endangering patients.

Following news of how Facebook data was used to affect voting behaviours in the US, the politics of nudging has come under scrutiny. In advance of Nudgestock 2018, Canvas8 spoke to Rory Sutherland, founder of Ogilvy Change, to discuss what it means to nudge ethically.

Public Health England has launched a Space Invader-style ad campaign to encourage parents to swap high-sugar foods in children's diets for healthier alternatives. Featuring sinister sugar cubes, its depiction of related health issues uses nostalgia to get parents paying attention.

Traditional healthcare is racked with problems, whether that’s the high price of insurance preventing Americans from going to hospitals, or lengthy waiting times for appointments leading Britons to self-diagnose online. Combined with a lack of trust in Big Pharma, people are attempting to look after their own wellbeing, gaining advice from a variety of sources.