French Gen Yers are devoting great time and energy to ensure their food choices fit in with their values. After all, being trendy is no longer defined by the clothes they wear, but also by what they eat. How are their discerning tastes shaping the food landscape and creating new challenges for the sector?

Lunchtime is a sacred occasion in France, with 43% of people taking at least 45 minutes to fully appreciate their midday meal. But as workplace culture evolves and food offerings diversify due to delivery apps and new restaurant concepts, how are the nation’s eating habits changing?

More and more French people are buying local food from small producers as they strive to become conscientious consumers. Amid this shift, eco-friendly supermarket Biocoop is on the rise. But are sustainable credentials enough to steer shoppers away from the convenience of major chains?

Will people compromise taste for wellbeing? Why are beverage brands experimenting with cannabis? Can ‘cultured meat’ overcome its image problems? In this part of the 2019 Expert Outlook, we speak to three experts about how health and environmental concerns are affecting eating and drinking habits.