Intent on diversifying their workforce, online food delivery platform Swiggy has announced it will be hiring 2,000 female delivery drivers. Swiggy's actions represent many Indian employers push for gender inclusivity within the nation's workforce and signals a larger ideological shift in the country.

Women living in India are facing more danger than women anywhere else in the world, a poll by Reuters shows. Yet, Indian women are fiercely standing up for themselves, redefining their role in society. India needs the female workforce, and brands are starting to back women’s equality.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

How does religion shape consumer decisions in India? Why is cash still king despite rapid digitisation? And how are young people grappling with the idea of inclusivity? This Cultural Snapshot uses local stats and case studies to explore behavioural norms shared by Indian people in 2018.