For India’s female students, a commute can be deadly. As the country struggles to clamp down on harassment and violence on public transport, women are opting for places at universities with poorer rankings in order to keep their exposure on buses and the metro to a minimum.

Despite Indian society and families placing great pressure on women to have kids, a growing number are choosing to be childfree. And as many of them have successful careers, discerning tastes and high spending power, brands can no longer afford to ignore this powerful group.

There's been plenty of social change in India in terms of gender equality, but it hasn’t found its way into the sports industry. To challenge this, Nike has released a powerful advert celebrating female athletes, showing them running, fighting and taking part in contact sports.

Asia's growing economies are creating new opportunities, but how equal are they? How are labels used to categorise professional Asian women, and how can brands communicate with this powerful consumer demographic in a meaningful and relevant way?