Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

Halifax has inserted itself into '80s classic Ghostbusters to show people how simple contactless payments are. It's part of the brand’s ongoing campaign of pop culture-infused ads, all of which harness nostalgia to connect with viewers across generations through a shared touchpoint.

Research has found that the vast majority of vinyl purchases are made by self-professed super-fans of the medium. This suggests that its resurgence is being driven by a niche group, rather than by music consumers en masse who are motivated by nostalgia, as previously believed.

From salt and vinegar, to prawn cocktail, to BBQ, Britons have been munching on Walkers crisps for 70 years. To celebrate, Walkers' ad campaign remembers the weird and wonderful tastes and history of Britons over the decades – tapping into a sense of nostalgia and national pride.