Having been in business since 1972, there’s a whole generation that’s grown up eating freshly-prepared sandwiches from Wisconsin-based chain Cousins Subs. It’s now redesigning stores in an attempt to appeal to Gen Yers, but how is it managing to retain the loyalty of its core of Boomer consumers?

A YouGov poll has found that over three-quarters of people in the UK say they're proud to be British. And it seems that this sense of patriotism is magnified among fans of Premier League football, who take more pride in the nation's cultural offerings and home-grown brands.

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

Three classic Walkers flavours are going head-to-head with three newer flavours, and the brand wants Britons to vote on which stay or go. The 'Choose me or lose me’ campaign taps into people’s fear of losing what’s nostalgic to them, while helping people feel involved with the brand.