From salt and vinegar, to prawn cocktail, to BBQ, Britons have been munching on Walkers crisps for 70 years. To celebrate, Walkers' ad campaign remembers the weird and wonderful tastes and history of Britons over the decades – tapping into a sense of nostalgia and national pride.

A YouGov poll has found that over three-quarters of people in the UK say they're proud to be British. And it seems that this sense of patriotism is magnified among fans of Premier League football, who take more pride in the nation's cultural offerings and home-grown brands.

Whether it’s Secret Cinema taking people Back to the Future, or the revival of classic shows like Twin Peaks, the promise of a nostalgic experience is a big consumer draw. Andrew Abeyta, who studies the psychology of nostalgia, explains to Canvas8 how reflecting on the past can affect us today.

While Britain has always been a country proud of its heritage, nostalgia for community life seems to have taken root more firmly in the 21st century. As a Demos report highlights, this reflects a feeling among the majority of citizens that the country is in a state of acute decline.