As eco-conscious shoppers put pressure on brands to be sustainable, what can they learn from nature? Canvas8 spoke to Michael Pawlyn, founding director of Exploration Architecture and Nudgestock speaker, to find out how biomimicry can solve some of the world’s material problems.

As eco-friendliness becomes a must-have quality rather than a nice-to-have, American shoppers are increasingly expecting brands to practice sustainability at every level of their business. For these conscientious consumers, selling a range of green products is no longer enough.

People may be increasingly aware of how single-use plastics harm the environment, but acting on this knowledge is difficult. New York’s Package Free Shop offers an easy way to join the zero-waste movement by selling a range of sustainable products and educating people how to use them.

For many women, ‘pink-washing’ is a condescending turn-off, yet deodorant brands continue to market goods this way. Now, women are wising up and heading down the men’s aisle instead, signaling the waning importance of gender-specific branding, even when it comes to personal care.