As Australia expands the world's first national medical record system open to third-party developers, data privacy concerns are a worry for over 50% of Aussies. This leaves opportunity for brands to bolster consumer confidence and settle people's fears by ensuring they prioritise data privacy.

Research shows Australians have little trust in organisations to safeguard their personal data. And they're willing to penalise those who fail to protect their information by turning to competitors or attacking their public image, while they would reward companies that offer reassurance.

Although 72% of US internet users search for health info online, just 12% can adequately evaluate what they find. Canvas8 spoke with Amy Armstrong-Heimsoth and Melissa Johnson, co-authors of research about a health literacy programme, to learn how people can improve their Googling.

There is more health data in circulation than ever before as DNA home-testing kits and biometric tracking apps proliferate. Canvas8 spoke to Barbara Prainsack, author of Personalized Medicine, to understand whether this level of personalisation in medicine is empowering or endangering patients.