Signal14 Sep 2018
Coles' collectibles play on Aussies' sense of FOMO

Coles' 'Little Shop' has given the chain a boost in the country's retail grocery war. The campaign, which centres around collecting mini replicas of iconic household brands, has left an even bigger impression on shoppers who've gone out their way to visit the supermarket so they don't miss out.

Coles' collectibles play on Aussies' sense of FOMO