Signal5 Aug 2015
Bratz relaunches with customised dolls

Shunning the model-perfect poise, blonde hair and blue eyes, Bratz dolls were the first real threat to Barbie's fashion doll dominance in 2001. But after a decade of intellectual property disputes and an unpopular comeback in 2010, Bratz has relaunched with a focus on personalisation.

Bratz relaunches with customised dolls