Generation Z helped bolster the revenue of video games and downloadable content to $50 billion in 2014. Older gamers hate the very existence of microtransactions in gaming. But Gen Z are not only enthusiastic consumers of virtual goods, but also savvy entrepreneurs; gaming is even replacing ‘saturday jobs’. How is Gen Z rewriting the reality of how, and for what, we shop online?

The kids whiling away hours playing Angry Birds or Candy Crush Saga are being given the opportunity to create their own games instead with the BBC’s Make It: Technobabble tool. Dubbed a “digital maker kit”, it’s a spin-off of CBBC show Technobabble.

The Girl Scouts of America have been selling cookies for almost 100 years; well known for their formidable face-to-face sales skills. Yet the announcement of Digital Cookie – a web-based sales platform and app – is set to revolutionise the way these girls go about business.

Digitisation has exposed kids to far more purchase opportunities and products, so teaching them the value of money is increasingly important. Online family wallet Virtual Piggy places responsibility in kids' hands, while parents maintain control.