Some argue that iBeacon has the potential to completely change the way we interact with environments, from retail outlets to museums – and others even claim that it could “change the world forever”. But what makes it so special?

“Google policy is to get right up to the 'creepy' line and not cross it,” says the company's CEO. But when does insightful personalisation become intrusive? And how do brands build lasting relationships with consumers concerned about being spied on?

In an increasingly connected world, people are looking to the internet and technology to solve everyday problems. Tile combines the seamless simplicity of the internet of things with the benefits of a global community to help find lost items.

As you leave for work, you yell “lock” and “camera on” to keep the house secure, before telling your vacuum to clean the bedroom carpet while you're out. It's not a sci-fi film - the technology is available now. But do we really want our homes to be controlled by technology?