Chinese shoppers fly domestic for luxury spending
10 Jul 2024
Chinese shoppers fly domestic for luxury spending

Luxury spending in China is on a post-pandemic rebound, but shoppers may not be where you think. Instead of travelling overseas, citizens are choosing to fly domestically. What does this mean for the future of luxury shopping in the country, and what can brands learn from this post-pandemic shift?

Xiaojing Huang

Xiaojing Huang is a renowned design trend expert and strategy director of YANG DESIGN, with clients including Boeing, BMW, Nissan, Hyundai, Huawei, and Unilever. Since 2013, she has been the chief editor of China Design Trends Report, an authoritative annual trend report for the Chinese market. Xiaojing is the winner of the Red Dot Design Award, IDEA and Design For Asia Silver Award, and Influential China Young by Linkedin. She is also a writer in China Home Trend Report, China Sub-culture Lifestyle Report, Aging Design Trends Report, and magazine design columns.

Babette Radclyffe-Thomas

Babette is a fashion academic, journalist, and consultant who specialises in the Chinese fashion and beauty industries. She is an award-winning journalist who has worked at some of the most influential fashion and style publications in Asia and Europe, including Vogue China, Prestige, and Design Anthology. She was the editor of S Style Magazine, published by Macau's Sands Casino, and wrote fashion and beauty columns at China Daily. Babette speaks, reads, and writes Mandarin Chinese. In 2023, she obtained her PhD specialising in Chinese fashion media, and is the only person in the world to have a PhD in Vogue China.

Sarah Wei

Sarah Wei is a journalist and producer based in Melbourne and Hong Kong, with a focus on the travel, lifestyle, and arts and culture sectors. She has produced over 35 talks and workshops with 120 speakers, three large-scale 5-day events, over 20 community events,  one VR/AR exhibition, and more than 150 published features and stories across the region.