How menstrual health impacts women’s wellbeing routines
REPORT
3 Jul 2024
How menstrual health impacts women’s wellbeing routines

A revolution in female-focused wellbeing is underway as women become more informed and connected to their menstrual cycle, with femtech helping to spearhead this change and transform women’s lives so they feel empowered. How can brands best deliver in this profitable space?

Jasmine Gibson

Jasmine Gibson is a mental and menstrual health advocate. She’s the powerhouse behind not just one but two vibrant ventures – a dynamic marketing agency, Miocoa Strategies, and a close-knit marketing community, Black Women Marketers. With a heart as big as her ambitions, she's on a mission to amplify awareness for mental and menstrual health challenges facing Black women, especially those in business. You can connect with Jasmine @strategistjas on all platforms.

Katherine Maree Pace

Katherine Maree Pace is the CEO of HER4, a pioneering company dedicated to educating and empowering women to live harmoniously in accordance with the four distinct phases of their monthly menstrual cycle. Katherine was diagnosed with chronic endometriosis at age 16 but today lives mostly PMS-free. She is on a mission to enable other women to naturally heal and become the most vibrant, authentic versions of themselves.

Lara Piras

Lara Piras is a copywriter, researcher, and brand strategist. Considered a youth culture expert, her vast industry knowledge comes from working with some of the industry’s best, including MTV, WGSN, Vogue UK, and Vogue US.