Communications Sector Snapshot: May 2024
15 May 2024
Communications Sector Snapshot: May 2024

How are brands utilising humour to better connect with their audiences? What are people doing to overcome polarisation and reach consensus? Why are people rejecting careful curation for messy and unpolished content? How is retro technology providing respite through simpler connection?

Ray Welling

Ray Welling, PhD, teaches AI, digital marketing, public relations, social media, strategic communications, global marketing, and decision-making to undergraduate, postgraduate, and MBA students at several Australian universities. Welling has also worked as a digital marketing manager, journalist, publisher, content marketer and creator, strategy consultant, and writer. His research focuses on website success measures, social media, and ethics, and he co-wrote an article that discusses the Kardashians for the journal Celebrity Studies, which has become the most-read and cited article in the journal’s history. He also published Digital Disruption and Transformation: Lessons from History in 2018.

Anastasiia Fedorova

Anastasiia Fedorova is a senior insights editor at Canvas8. A writer, curator and cultural strategist, she specialises in art, fashion, design, technology and visual culture. Her personal work explores sexuality, identity and queer communities while interrogating our place in a world shaped by rapidly changing technologies. As an avid sci-fi fan since teenage years, she is always interested in thinking about multiple and diverse futures.

Rebecca Smith

Rebecca Smith is the Head of Toolkit at Canvas8. With a background in psychology, she has worked with global clients such as Google, Nike, and Mars, exploring everything from what people want from a fake tan to Gen Z’s relationship with social media. Outside of work, you’ll find her binge-watching reality TV, listening to hyperpop, or with her nose buried in a fantasy novel.

Alex Strang

Alex Strang is a senior insight editor at Canvas8 who used to be in a punk band that was signed, shaped, and spat out. He enjoys using his experience of being the product to help brands understand how to sell theirs. After studying philosophy and critical theory, he found his feet in the market research world and has been over-analysing consumer behaviour ever since, including his own. He can usually be found playing board games, watching Seinfeld, or trying too hard to make his daughter laugh.