Lecturer and writer on AI, digital marketing, and communications
Ray Welling, PhD, teaches AI, digital marketing, public relations, social media, strategic communications, global marketing, and decision-making to undergraduate, postgraduate, and MBA students at several Australian universities. Welling has also worked as a digital marketing manager, journalist, publisher, content marketer and creator, strategy consultant, and writer. His research focuses on website success measures, social media, and ethics, and he co-wrote an article that discusses the Kardashians for the journal Celebrity Studies, which has become the most-read and cited article in the journal’s history. He also published Digital Disruption and Transformation: Lessons from History in 2018.