How climate anxiety impacts shopping behaviours
30 Apr 2024
How climate anxiety impacts shopping behaviours

Climate anxiety is significantly impacting the way people shop. From greenwashing to 'greenhushing', brands and businesses have consistently put profit before people and the planet – something that needs to change as conscious shoppers push back and demand demonstrable eco action.

Sarah Monk

Sarah Monk is a clinical and coaching psychologist, chartered with the British Psychological Society and registered with the Health Care Professionals Council. A 20-year career gap from psychology following developing a chronic illness associated with burnout led to her interest in positive psychology. Monk then completed a master’s in Applied Positive Psychology, trained in Acceptance and Commitment Therapy and began working with patients again. In her private therapy and coaching practice, All Weather Wellbeing, she works with people struggling with anxiety, depression, chronic health conditions or disabilities, bereavement, or issues relating to neurodiversity – and she also has a particular interest in eco-anxiety.

Marguerite LeRolland

As research manager based in Euromonitor’s London office, Marguerite LeRolland oversees all research on apparel and footwear. She is responsible for strategic analysis covering corporate strategies, market, and consumer trends, competitive intelligence, retail performance, and opportunity analysis across the global fashion industry, with a particular interest in Western Europe. She has specialised in the apparel and footwear industry and adjacent areas of designer wear and personal accessories since 2011. Her comments and analysis are regularly quoted in the press, including The Business of Fashion, Le Monde, Bloomberg, Vogue, The Guardian, The Telegraph, and WWD.

Mariella Agapiou

Having weaved a career that started in PR and social, and led to journalism before turning to the dark side (brand side), Mariella is able to execute all kinds of projects. From research to editorial, ideation to creation. Mariella worked within the fashion industry - both in London and Dubai - for over ten years at publications and brands such as Bustle, ELLE UK, Ounass, Wednesday, MATCHESFASHION.COM and Grazia Middle East. Now, Mariella focuses her energy on culturally conscious conversations, whether that’s consulting and strategising for her clients, or writing about positive escapism, sustainable style, mindfulness and women empowerment.